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Vanessa Vollum Edwards at Mirren CEO Summit
Portland, OR, November 12, 2018 — Vanessa Vollum Edwards delivered a well-received presentation at the Mirren CEO Summit, held in Chicago from Nov. 6-7.
Her presentation, titled ‘Potential…Not Profit: Financial Potential and Opportunity Cost,’ introduced the concept of Agency Financial Potential and why simply focusing on profitability is a legacy mindset keeping agency owners from true prosperity. She illustrated how Opportunity Cost is the true enemy, a critical metric ignored by agencies at their own peril, and walked the audience through the operational areas they should focus on for maximum impact, sharing practical next steps for reclaiming their agency’s Financial Potential.
The Mirren CEO Summit, held annually and limited to less than 150 agency leaders, addresses the most important issues related to building agency growth. This year, the Summit was broken into Four Pillars of Agency Growth: Model, Operations, Marketing, and Leadership.
You can watch Vanessa’s presentation on Mirren’s website (requires Mirren membership).
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About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.