Creative Performance Inc. to start working with Giant

Portland, OR, December 1, 2012 — San Francisco-based agency Giant has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, to perform a Workamajig® process audit, Project Management training and custom documentation.

“We are excited to be working with Giant,” states Vanessa Edwards, President of CPI.  “Over the coming weeks, we will be working with them to develop a custom training solution to normalize how their Project Managers leverage Workamajig® across all of their clients and disciplines.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

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About Creative Performance                

Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you.  People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your department’s needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture. 

About Giant

Located in San Francisco, Giant is an integrated marketing communications agency specializing in positioning, branding, strategic and creative development for healthcare companies. Giant’s principals have over 100+ years of collective experience in healthcare marketing, making them uniquely positioned to exceed their client’s expectations through insights, ideas and execution. Clients include BioMarin, ChemGenex, Medivation and Neutrogena, among others.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.