Creative Performance Inc. lands Insider Marketing as a client

Portland, OR, January 27, 2012 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising, marketing and public relations agencies, has been engaged by Dallas, Texas-based Insider Marketing to conduct an agency efficiency audit and a Workamajig® audit.

As a certified Workamajig® expert, CPI brings a wealth of knowledge of the Workamajig® platform to assist Insider Marketing in using the system to more effectively and efficiently manage and traffic their projects.

“We are excited to work with Insider Marketing,” states Vanessa Edwards, President of CPI.  “CPI will conduct an in-depth audit of their Workamajig® system, as well as their current project management and trafficking processes, in order to provide strategic and tactical recommendations on refining their use of the Workamajig® platform and improving their agency processes.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you.  People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.

About Insider Marketing
Located in Dallas, TX, Insider Marketing is an agency that takes a comprehensive approach to client work, that leverages their extensive executive-level marketing experience and the analysis of research that provides a broad perspective of their client’s marketing challenges. With that as a foundation, Insider provides fact-based innovative thought and progressive solutions that deliver results.  Clients consist of global brands that include Dell, Apple, Samsung, Microsoft, Nokia, IBM and Intel, among others.

The Workamajig® name and the Workamajig® logo are the exclusive trademarks of Creative Manager, Inc. and are registered in the U.S. Patent & Trademark Office.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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