Portland, OR, March 1, 2012 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by Hyper Marketing Inc. (HMI) to conduct an agency audit across 19 offices, in preparation for the development of a Workamajig® deployment road map and plan. Elements will include a detailed business process map and a key-stakeholder road map for the allocation of resources, time and budget to ensure a successful technology deployment across the entire HMI organization.
“We are excited for our new relationship with Hyper Marketing,” states Vanessa Edwards, President of CPI. “As the largest deployment in the history of Workamajig®, spanning 19 offices and 1,300 employees, HMI represents Workamajig® and CPI’s ongoing commitment to delivering exceptional value across the entire spectrum of agency types and sizes.”
—
About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.
About Hyper Marketing
Hyper Marketing Incorporated (HMI) is a merger of SolutionSet MediaWhiz Partnership, the second largest independent marketing services agency in North America, and D.L. Ryan Companies, the nation’s largest independent digital, shopper and promotional marketing agency. HMI represents the largest independent marketing services network in North America, with over $400 million in annual revenues and 1,300 employees in 19 cities nationwide. Bringing together a full-service suite of integrated performance marketing solutions, HMI delivers programs that change consumer behavior and drive profitable transactions.
HMI is an entity that consists of the following business units:
MediaWhiz is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today’s leading businesses with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services.
SolutionSet is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today’s leading businesses with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services.
D.L. Ryan is a premier independent full-service multichannel marketing services company comprised of diverse, uniquely positioned operating units that offer promotional, direct, interactive, retailer, shopper, Hispanic and experiential marketing services. The company’s differentiated, high-quality transactional marketing services platform is based on an innovative, integrated multi-channel model.
The Workamajig® name and the Workamajig® logo are the exclusive trademarks of Creative Manager, Inc. and are registered in the U.S. Patent & Trademark Office.