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Creative Performance Inc. hired by Brown Bag Marketing
Portland, OR, June 10, 2014 — Brown Bag Marketing, an Atlanta, GA based integrated marketing agency, has hired Creative Performance Inc. (CPI) to perform an in-depth Workamajig Performance Audit. CPI, a national leader in financial and operational consulting for the marketing services industry, will work closely with Brown Bag to benchmark and document the usage of their Workamajig platform.
“We look forward to our work with Brown Bag Marketing,” states Vanessa Edwards, President of CPI. “During our audit, we will be working with their management team to provide key insights and actionable recommendations on how to fully operationalize and leverage their Workamajig investment.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry. They specialize in measurably improving their client’s throughput, resourcing, realization rates, utilization rates and project profitability, while protecting creativity. The CPI management team consists of former agency owners, focused exclusively on empowering agency principals to achieve their business and cultural goals. CPI brings a balanced approach that emphasizes harmony between People, Process and Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployment: a 1,300 person, 22-office agency.
Located in Atlanta, GA, Brown Bag Marketing is a privately held, integrated marketing agency that specializes in end-to-end solutions for both B2B and B2C. Capabilities include brand planning, content marketing, mobile development, social media, integrated campaign management and loyalty marketing. Brown Bag prides itself on being the sensible, no-nonsense partner for brands serious about differentiating their products or services from their competitors. They enjoy clients that include Optima, AT&T, Shaw, Harland Clarke and Gratus, among others.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.