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Creative Performance Inc begins work with AbelsonTaylor
Portland, OR, January 25, 2013 — Chicago-based agency AbelsonTaylor has hired Creative Performance Inc (CPI), a national leader in financial and operational consulting for advertising agencies, to perform an Agency Diagnostic to develop a Workamajig Deployment Plan and Detailed Workamajig Implementation Roadmap.
“We are thrilled to start our work with AbelsonTaylor,” states Vanessa Edwards, President of CPI. “Over the coming weeks, we will be working closely with their management team to review, document and provide recommendations related to roles & responsibilities, workflow, resourcing, client and operational reporting, among others.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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About Creative Performance Inc.
Creative Performance is a niche consulting firm that specializes in marketing and creative agency operations. They help clients dramatically increase their realization rates, utilization rates, client profitability and workflow while maintaining their creativity. The CPI management team consists of former agency owners, focused exclusively on empowering agency principals to achieve their business and cultural goals. CPI brings a balanced approach that emphasizes harmony between People, Process and Technology. Clients include small, mid and enterprise organizations across North America. CPI is a Workamajig® Expert Partner that tackles their most complex and sophisticated clients, including their largest enterprise deployment: a 1,300 person, 22-office agency.
Based in Chicago, AbelsonTaylor is the largest independent medical advertising agency in the world, with a staff of over 450. They are responsible for 60 brands including 16 Direct-to-Consumer brands and has been named Agency of the Year three times, Most Admired Agency four times and Most Creative Agency eleven times. They enjoy clients in the pharmaceutical, biotechnology, medical device and nutritional supplement markets. Their specialty is helping clients engage healthcare professionals, patients and consumers via their expertise in broadcast, print and digital.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.