Creative Performance Inc. (CPI) is a niche-consulting firm for the Marketing Services industry (Agency + In-House). We specialize in measurably improving our client’s throughput, realization rates, utilization rates, project profitability and business intelligence, while protecting culture and creativity.
CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include niche, medium and large agencies across North America.
Forensic analysis of your Agency, that focuses on finance, operations and organizational agility.
See SolutionDesign and build high-performance teams that impact every corner of your organization.
See SolutionEstablish ideal engagement models and baseline workflows to reduce confusion, align teams and improve overall execution.
See SolutionDesign media best practices to improve efficiency and cross-functional integration.
See SolutionDeploy tech that dramatically improves scoping, throughput, load balancing and agency profit.
See SolutionDesign controls and best practices to reduce chaos, increase efficiencies and improve collaboration.
See SolutionDesign models to help your team operate efficiently, and to scale with quality and consistency.
See SolutionAdopt patent-pending reporting solution built specifically for the marketing services industry.
See SolutionA forensic analysis of your department, that focuses on organizational agility and operational resilience.
See SolutionDesign and build best-in-class workflows, in tandem with a robust PM discipline to consistently deliver results.
See SolutionEstablish ideal engagement models and baseline workflows to reduce confusion, align teams and improve overall execution.
See SolutionDesign media best practices to improve efficiency and cross-functional integration.
See SolutionDeploy technology that dramatically improves scoping, throughput, load balancing and team accountability.
See SolutionIn an opportunity cost world, take the guess work out of decisions by leveraging the power of actionable data.
See SolutionWe help teams transition from the old “frenemy” client-agency model, into a modern hybrid relationship.
See SolutionBuild a partner ecosystem that can keep pace with your team and deliver complementary capabilities at scale.
See Solution"CPI is the absolute gold standard when it comes to agency consulting and expertise. Their core value is their point of view, methodology and experience in successful agency operations. And they deliver that with a highly professional and knowledgeable team that deliver these insights with a personal touch that is both fun and engaging."
Over the last decade, CPI has helped over 100 Agencies through large-scale, complex organizational change.
In 2012, senior leadership was tasked with an agency wide process improvement initiative, which included the rollout of a project management discipline and adopting an agency management system of record (ERP). The organization was facing systemic challenges with duplication of effort, non-uniform workflows and misalignment of roles and responsibilities. Challenges with resourcing were impacting utilization and agency profitability.
Read Case StudyIn 2015, after experiencing several years of explosive growth, senior leadership determined that the project and accounting systems of record were no longer capable of keeping pace with their growth. Rather than being reactive, and waiting for systems to negatively impact productivity, it was determined that a new agency management system of record (ERP) needed to be selected and deployed. There were also gaps in reporting and analysis related to engagement, project, client and overall agency profitability.
Read Case StudyIn 2016, the organization was leveraging seven different systems (across three entities) that included Great Plains, SharePoint and Harvest, among others. This was leading to duplication of effort, loss of efficiencies and negatively impacting culture. Leadership made the decision to adopt an integrated platform to centralize critical project data, improve operational efficiencies, align teams and provide actionable insight to make data informed decisions.
Read Case StudyLeadership adopted Workamajig in 2011 to improve operational efficiencies/throughput and gain access to metrics to drive decision making. Since adoption, the agency faced challenges exacerbated by high-growth, that included AM/PM misalignment, defining their Agency of Record (AOR) workflows, utilization + realization reporting, forecasting, schedule management and manual resourcing.
Read Case StudyIn 2015, the agency adopted a new agency management system of record (ERP) to improve operational efficiencies, project throughput and gain access to metrics to drive decision-making. Since adoption, the agency faced a myriad of challenges related to Best Practices, roles + responsibilities, time tracking and a lack of clean financial + operational data to drive their metrics. The entire organization was dissatisfied and inoculated to the tool, and were looking to transition to a new platform.
Read Case StudyLoveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
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